Further bolstering its omnichannel strategy, a JD.Com brand store recently announced it has expanded its on-demand delivery service of digital and computer products to 500 locations in Henan province.
JD Daojia (JDDJ) said this new level of fast delivery will include lower-tier city markets.
Furthermore, the stores will now be getting support from JD in the areas of digital transformation and traffic development. In China, digital transformation and omnichannel strategies have become increasingly popular with offline or traditional brink-n-mortar retail models. By partnering with JDDJ, these traditional stores will enjoy more orders from the JD platform and extend their markets in ways never before possible.
Yan Shang is the general manager of the JDDJ Henan branch. He said working with offline merchant outlets is a golden opportunity both for store owners and JD.Com. Yan said that he expects more stores in Henan will join JDDJ. This will hopefully lead to full coverage of on-demand delivery of digital and electronic products throughout the region.
In other recent JD news, the beauty division of JD.Com, JD Beauty, announced the release of the Gemini Program. It is doing so in partnership with Kuaishou, a major video sharing and live-streaming platform in China. A program will be presented to provide an in-depth exploration of cooperative efforts in building brands, marketing, industrial belt banding construction and nurturing KOLs. The latter stands for Key Online Influencers.
Terry Wang is the general manager of JD Beauty. Wang called live-streaming an “innovative way to sell products.” Research and experience show that live-streaming is especially effective in the promotion of beauty brands. It gives consumers a superior opportunity to see how products work in action and on real people that are relatable.
Wang added further that working with Kuaishou will provide a “seamless shopping experience” for Chinese customers while also making available beauty products that are guaranteed authentic and not generic or knock-off products. The overall effort is strengthened by the capabilities provided by JD logistics. In return for tapping into JD logistics, Kuaishou plans to train KOLs to bolster online streaming focused on JD Beauty Products. This includes preferential support of traffic to JD Beauty.
JD Retail said a strategic partnership with Kuaishou was agreed to in May of 2020. This will result in the development of an e-commerce live-streaming ecosystem that will feature short videos. Through this partnership, Kuaishou users can purchase JD’s first-party directly from the Kuaishou app. This includes fast delivery and after-sales service handled by JD.
Finally in JD news, an online expo project created by JD iCity received significant recognition from the Yunnan government. It named JD iCity a “model case study” of the city’s digital intelligence implementation. The recognition demonstrates the company’s powerful capabilities to provide technological solutions in large-scale international exhibition enterprises in online formats.
JD iCity was an official tech provider for the expo. The iCity team leveraged leading-edge cloud computing, big data, AI, IoT and 5G capabilities and more to build an immersive experience for all users. The meeting system can handle more than 1,000 users as they conduct real-time communication on a digital platform.
Ancillary capabilities include real-time translation, VR display, around the clock intelligent customer service and AI-enabled live streaming content review. Together, these capabilities maximize the quality and effectiveness of B2B and B2C situations.