Digital marketing and online advertising are now the leading methods of brand promotion, and these days, if a clothing brand fails to update their website and maintain a strong social media presence, they’re likely to fall behind their closest competitors.
With this in mind, read on to be informed by a concise guide to promoting your clothing store online, widening your customer base and ultimately, increasing your profits.
Overhaul Your Website
Your official website is the first point of contact for your brand, and as such, every effort should be made to ensure it’s purely professional from the first to the very last webpage.
If you have little to no experience in copywriting, you should contact a professional writer, tell them what you need to convey (as well as the ethos and messages behind your brand), and pay them to write content for you.
If you’re not be prepared to contact a professional website developer, there are still several changes and tweaks you can make yourself for an altogether more professional website, including:
- Choose a cohesive color scheme
- Include plenty of call to actions
- Ensure your logo is visible at all times
- Add links to your social media pages
- Regularly update your content
Photographs Are Everything
As your clothing brand is online, even if you also have a retail premises, for customers browsing the internet for the perfect item of clothing to suit their needs, the photographs of the items need to be as accurate and as similar to the real thing as possible.
The images of your apparel are what will help to turn interested potential customers into sales, so never scrimp on the quality and effects of the official shots. Instead contact prestigious London photographers at the-bureau-studio.com.
Prioritize Video Content
The worst kept secret on the internet is that video content is the key to business growth and expansion, regardless of the products and/or the services that an individual company supplies, so engaging your customers through video uploads must be part of your plan.
Every single day around the world, more than five hundred million videos are streamed on YouTube alone, and video shorts uploaded to TikTok and Facebook generate approximately 1200% more likes and shares than simple text and images.
Take a Course in SEO
SEO (Search Engine Optimization) is one of the most valuable tools you have at your disposal, and this is why, if you’re not already an expert in how to make your website stand out, it’s time to invest in some training on the subject.
Essentially, SEO works by combining on-page optimization, off-page optimization and technical optimization. Technical optimization refers to the speed and accuracy involved in the individual links throughout your website. On-page optimization will ensure that all content is user-friendly, as well as engaging and relevant, whereas off-page optimization is the aspect of SEO focusing on raising your website higher up on the list of search results.